There is some pretty compelling Facebook Connect conversion metrics out there that are exposing the benefits of letting your Web site drink from the Facebook fountain:

- Lowers the barrier of entry into your brand by using their existing Facebook account to register on your site or with your online application

- Seamlessly mirrors content on both sites (sort of like a Facebook or Twitter ‘badge’ does)

- 3 clicks per story on average back to the site  – yes, 3% conversion is GOOD!

- Easy to find your Facebook friends on other sites – instant ‘club’ or ‘sub-communities’ within your Facebook ecosystem – but WITHIN the partner site

- Is less about creating an application within Facebook to extend your brand with limited functionality, and much more bout Facebook-ifying your site and it’s functionality to tap into your (and other) Facebook ecosystems.

- Let your site, not Facebook do the heavy lifting when presenting content – all while driving unique and focused traffic

Full Blog Post from Ken Burbary

Video Demo of Facebook Connect courtesy of Powered Inc.