Kevin Gawthrope

Posts Tagged ‘Branding’

QR code business cards from SXSW featured on Moo.com!

In Experiential Marketing, Trends on June 9, 2011 at 8:59 am

Awesome news! My Moo cards featuring my personalized QR code from SXSW were featured in their weekly Email and Blog today! I’m at the very end of the article, and it’s a quick read. They called me “charming”, which totally made me smile! :-)

Is it Ever OK to Edit Comments on a Brand’s Facebook Wall?

In Best Practices, Facebook, Social Media on May 21, 2010 at 9:03 pm

PR Week asked the following question a couple of weeks ago…

Is it Ever OK to Edit Comments on a Brand’s Facebook Wall?

…and then sent out a call for responses for a future article. The following was my response in hopes for a healthy debate since I live in this world every day:

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50 Brands. 50 Weeks – Week 2: Apple

In 50 Brands. 50 Weeks., Experiential Marketing, Rad Brands on April 4, 2010 at 11:00 pm

Well, I guess it’s only fitting that I write this week’s entry for “50 Brands. 50 Weeks” about Apple – my all-time favorite brand – on my iPad the day after getting it. With the exception of Easter, and the 7.2 magnitude Earthquake just southwest of us, it’s been an Apple-riffic weekend!

Where to begin…

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50 Brands. 50 Weeks – Week 1: US Airways

In 50 Brands. 50 Weeks. on March 26, 2010 at 12:31 am

Fact: America West Airlines actually bought US Airways back in 2005 – yet kept the US Airways name for legacy and brand recognition reasons.

So, technically it’s more like ‘US Airways: the airline formerly known as America West Airlines’. Which also makes this first post in series a ‘2-for-1 special’, since I was officially hired by America West Airlines in Tempe, AZ back in 2004 before they merged and became US Airways in late 2005.

Now, the best part of working with these two very different and dynamic companies/brands is that each day brought on new challenges and opportunities.

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50 Brands. 50 Weeks.

In Best Practices, Rad Brands on January 11, 2010 at 9:50 pm

Ah, a new year, and a new decade. Sounds like a good a time as any to launch a new blog series. They say if you have a story to tell, then you should tell it. Why not 50 then?

Let me start by saying that I’ve been extremely fortunate to have touched so many cool brands in the online space over my 15-year career thus far. Truth is, I’m humbled by it. To have a company entrust their name, mark and product with my teams and I during this ongoing journey is an honor and a privilege.

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Fun with Brands: Top 5 Reasons Why Pringles® are the Ultimate Airplane Food

In Rad Brands, Usability on November 3, 2009 at 12:56 pm

pringles_smWhen I travel by air – which is becoming more frequent lately – I try to be all about efficiency. Now, I don’t consider myself a George Clooney-type pro at getting through security as fast as humanly possible, but I have used some of his tips in the past to speed things up. (BTW, he’s right about the slip-on shoes – genius!)

Also, having worked for an airline, I learned some of my own inside tips along the way. Like never throwing your business cards away. (Ever notice that there’s an ‘Employee’ Line just next to the ‘First Class’ line to get to the TSA agent podium faster? Take a look next time.)

However…

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