• Isagenix International (www.isagenix.com)
Director of Web Services, 2007 – current position
Chandler, Arizona
Responsible for the online strategy, social media presence, mobile platform/user-experience, E-mail marketing, search engine marketing (SEO), overall design, and online user-experience for Isagenix family of Web sites and applications. Manage a team of 7 Internet professionals comprised of Media Managers, Web Designers, Front-End Developers, and Social Media/Web Content Specialists. Provide cross-functional leadership, planning, and coordination with IT, Creative, Customer Service, Marketing Communications, International teams, and 3rd party mobile/search media vendors.
• Cramer-Krasselt (www.c-k.com)
Interactive Strategist/Lead Project Manager – 2006-2007
Phoenix, Arizona
Provided the online strategic development and interactive project management for all Phoenix clients, and over 40 national clients throughout the agency. Managed a team of 5 interactive project managers who led a 20-person team of interactive designers, developers, copywriters, and producers. Partnered and coordinated with in-house media departments and leading third-party vendors on display ad (banner) placement strategy and metrics. Delivered Web site, E-mail, rich-media, and SEO solutions – and provided site analytics and recommendations for such clients as: AirTran, Benjamin Moore, Comcast, Corona, Hyatt, InSinkErator, MGM Grand Las Vegas, SEA-DOO, SRP, Toyota, Westcor, & Yellow Tail.
• US Airways [America West Airlines] (www.usairways.com)
Online Content & Design Manager – 2004-2006
Tempe, Arizona
Managed all online content, E-mail, and graphic user-interface solutions for US Airways online properties. Strategically led the cross-functional integration of Marketing needs with IT requirements through the merger between America West Airlines and the former US Airways to create the best user-experience possible with the launch of the new US Airways site. Managed a team of 8 web developers, designers, and analysts. Introduced natural search engine marketing optimization solutions while managing our pay-per-click search marketing initiatives to increase revenue. Improved overall Web site usability, promotions, and SEO standards. Provided site analytics and recommendations through partnerships with leading third-party vendors, and established online graphic design standards for the Marketing and IT teams.
• Staples, Inc. (www.staples.com)
Interactive Design Manager – 2000-2004
Framingham, Massachusetts
Managed all domestic and global Web site enhancement, optimization, and redesign initiatives through partnerships and collaboration with the following groups: IT, Retail Merchandising, Marketing, Usability, International, Creative, and Store Ops. Established workflow process and design standards for all seasonal online marketing initiatives and weekly product promotions. Directly managed, developed a team of 12 Internet professionals. Was directly responsible for the overall online customer experience, content display, merchandising, product presentation and navigation for the main sites and any special projects/sites.
• RDVO (www.rdvo.com)
Information Architect/Usability Specialist – 2000
Somerville, Massachusetts
Partnered with product owners and design teams to translate business requirements into web site features through wireframes, page/process flows, usability testing, user-interface solutions, and functional prototypes for such clients as: Cisco Systems, CMGI, Impress Software, Response Networks, Benchmarking Partners, and Surgency.
• AGENCY.COM (www.agency.com)
Art Director – 1999-2000
Cambridge, Massachusetts
Coordinated the efforts of information architects, copywriters and graphic designers through the discovery, design, and delivery stages of the creative process. Led the creation of initial concept sketches, page flows, user scenarios, wireframes, final optimized graphics, and style guides for such clients as: Genuity (formally GTE Internetworking), and Reuters.
Managed the agency.com brand and led all internal design projects for the Boston office.
Designed and presented new business development materials for such clients as: The Olive Garden, Silversea Cruises, and the NFL.
• DIGITAS [Strategic Interactive Group] (www.digitas.com)
Art Director – 1996-1999
Boston, Massachusetts
Led, conceptualized, executed, and delivered final web-based, graphic design solutions for such clients as: Adobe, American Express, Fleet, Disney, FedEx, General Motors, IBM, Kraft Foods, Mobil, Peapod, Seagram Americas, SmithKlineGlaxo, and TIME-LIFE.
• White Rhino Productions (www.whiterhino.com)
Graphic Designer – 1995-1996
Burlington, Massachusetts
Conceptualized, executed, and delivered final graphic design solutions for various print and web materials. this included direct mail, product catalogs, web sites, and marketing materials for such clients as: American Express, Bull Worldwide, Epsilon, and General Electric.
• WGBH (www.wgbh.org)
Production Assistant – 1995
Cambridge, Massachusetts
Assisted in the execution and delivery of final graphic design solutions, style guide development, and user-interface design for This Old House Kitchens interactive CD-ROM.
Awards
• 2009 American In-House Design Awards/Graphic Design USA Magazine
Isagenix Corporate Web Site
• 2009 15th Annual Communicator Awards/International Academy of the Visual Arts
SILVER: Isagenix Corporate Web Site
2007 Phoenix Ad Club Addy Awards
GOLD: Yellow Tail Wines: Rich-Media Banners, Interactive Project Manager
SILVER: MGM Grand, Las Vegas: Summer Splash Online Campaign, Interactive Project Manager
Education
University of Massachusetts, Dartmouth
- BFA, Photographic/Electronic Imaging (magna cum laude, 1996)
- BFA, Graphic Design/Letterform (1995)
