Awesome news! My Moo cards featuring my personalized QR code from SXSW were featured in their weekly Email and Blog today! I’m at the very end of the article, and it’s a quick read. They called me “charming”, which totally made me smile! 
Archive for the ‘Trends’ Category
QR code business cards from SXSW featured on Moo.com!
In Experiential Marketing, Trends on June 9, 2011 at 8:59 amSocailMediaAZ Event: Six Questions w/ Kevin Gawthrope
In Events, Social Media, Trends on September 15, 2010 at 5:47 pmBig shout out for John S. Wolfe for putting this series together. His video blog is a great way to get to know media professionals in the PHX are. Be sure to check out his blog at: www.johnswolfe.com
How to introduce social media to corporate? Partner with Legal! (no, seriously.)
In Social Media, Trends on October 27, 2009 at 9:40 pm
At the beginning of the year, my Digital Marketing (now IT Web Services) department partnered with our Legal department at the outset of our social media strategy for 250,000 independent resellers worldwide.
Our goal was simple…
…give our resellers an Internet Marketing ‘Bill of Rights’ that was replicable.
Not only did we apply it to social media, but search media and independent blogs as well…
The next step…
In Experiential Marketing, Trends on August 24, 2009 at 3:13 amI’ve been trying to come up with clever titles for myself lately. You see, whenever I’m in the zone and going deep on something (lately, with building brand evangelists with social media), I try and put something out there as the next goal so that I keep pushing forward to meet that objective.
Well, I discovered that ‘next step’ tonight… Read the rest of this entry »
The Facebook app is dead. Long live the Facebook app – your site!
In Facebook, Social Media, Trends on August 23, 2009 at 12:54 amThere is some pretty compelling Facebook Connect conversion metrics out there that are exposing the benefits of letting your Web site drink from the Facebook fountain:
- Lowers the barrier of entry into your brand by using their existing Facebook account to register on your site or with your online application
- Seamlessly mirrors content on both sites (sort of like a Facebook or Twitter ‘badge’ does)
- 3 clicks per story on average back to the site – yes, 3% conversion is GOOD!
- Easy to find your Facebook friends on other sites – instant ‘club’ or ‘sub-communities’ within your Facebook ecosystem – but WITHIN the partner site
- Is less about creating an application within Facebook to extend your brand with limited functionality, and much more bout Facebook-ifying your site and it’s functionality to tap into your (and other) Facebook ecosystems.
- Let your site, not Facebook do the heavy lifting when presenting content – all while driving unique and focused traffic
Full Blog Post from Ken Burbary
Video Demo of Facebook Connect courtesy of Powered Inc.
…on David Armano leaving Critical Mass
In Experiential Marketing, Social Media, Trends, Usability on April 12, 2009 at 11:48 pmSo for those who follow the realms of marketing agencies, social networking strategy, or popular Twitters and Bloggers, you probably heard about David Armano (the guy on your Twitter account with the cowboy hat) leaving Critical Mass.
If not, you can read about it here, along with a lot of negative comments (which I felt was just weird more than anything).
I’ve been following David’s blog and Twitter feeds for many months now, and learning tons about the social space in a very short amount of time from him and others like Peter Kim,Kevin Rose, etc. as it relates to what I do online both personally and professionally. I even ran into Mr. Armano upon his arrival at SXSW on the entryway stairs with Craig Wilson from Sticky Advertising in Australia. Actually, it was funny when David said he recognized me, which originally I thought was from my Twitter avatar, but now I’m thinking it might be from our agency.com days! (I think he worked in Chicago when I was in Boston many moons ago.)
Anyway, because I believe strongly in shaking things up in your career to keep yourself honest, challenged, and always learning, (and as a bit of retort a lot of negative comments I was reading), I felt the need to comment on David’s big move to Austin. The following is what I posted on AdWeek’s site:
“There was a web-based game about 10 years ago that was a small viral hit in our Boston office at Digitas (when it was still called Strategic Interactive Group). I can’t remember the game’s name, but basically you would choose different celebrities, sports stars, etc, and have shares in them with a ‘portfolio’ of people. You would then watch their value go up and down like watching the stock markets. If Jack Nicholson came out in a new movie with a big opening weekend, you might see a 300% jump, if Tiger choked at the Masters on Sunday, his stock would go down…and so forth. I bring this up for one simple reason, David Armano’s stock is up right now, and from what I’ve seen him do, hear him speak about, and read what he’s written since I started following him many months ago – I think he’s making the right move for himself and the industry. There is something very legit about what Dachis, Kim, and Armano are doing right now, and if you have any stake in your company from a business/web/creative/tech strategy standpoint – I’d pay close attention if I were you.”
