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Archive for the ‘Social Media’ Category
SocailMediaAZ Event: Six Questions w/ Kevin Gawthrope
In Events, Social Media, Trends on September 15, 2010 at 5:47 pmBig shout out for John S. Wolfe for putting this series together. His video blog is a great way to get to know media professionals in the PHX are. Be sure to check out his blog at: www.johnswolfe.com
Is it Ever OK to Edit Comments on a Brand’s Facebook Wall?
In Best Practices, Facebook, Social Media on May 21, 2010 at 9:03 pm
PR Week asked the following question a couple of weeks ago…
Is it Ever OK to Edit Comments on a Brand’s Facebook Wall?
…and then sent out a call for responses for a future article. The following was my response in hopes for a healthy debate since I live in this world every day:
Social Media Club Phoenix: Tools and Trends Panel
In Events, Social Media on April 11, 2010 at 4:17 pmSocial Media junkies talk about the latest ideas in blogs, Twitter, Facebook, content management, and a host of other areas in which we all play.
For more information go to smcphoenix.com
SXSW Recap
In Events, Social Media on March 19, 2010 at 12:40 am
With my second year under my belt (which is a notch wider after all the amazing food we had this year) I’m already feeling like a seasoned veteran. Which only really means I just know where crap is now compared to last year.
When I attend a typical conference, I have set plan in mind, but as Jay Baer mentions as part of his ‘13 Observations From SXSW’ the only plan to is to not plan, and let the conference, friends new and old, parties, and most importantly, the awesome city that is Austin guide your way.
Imagination at Work
In Best Practices, Events, Social Media on February 15, 2010 at 9:50 pm
I never would have imagined a year ago (when I was just dabbling in the world of social media for my company, Isagenix) that I would now be tracking daily sales, traffic, and conversions from strictly social media referrals, speaking at local social media events to dozens of people, and be in the midst of an industry-leading Social Media Road Show for hundreds of our direct sellers & associates.
That was until I attended SXSW for the first time in March of 2009.
SocialMediaAZ presentation
In Events, Social Media on January 29, 2010 at 12:16 am
SocialMediaAZ or ‘SMAZ’ for short held their second event this past week at the MadCap Theater in Tempe, and I had the privilege to present a slightly updated version of my PodCampAZ presentation from November ’09 – including some real ROI stats from within the case studies I presented. We’re definitely moving the needle already in 2010 which is trending more and more towards the year of real measurable ROI in the world of social media.
Click-through on this post to see my SlideShare presentation from SocialMediaAZ.
You can also see (and hear) the original “How Social Networking Fuels Marketing of All Shapes & Sizes” presentation.
PodCampAZ – Building Brand Evangelists with Social Media - Part 2
In Events, Social Media on November 29, 2009 at 10:50 amPodCampAZ – Building Brand Evangelists with Social Media – Part 1
In Events, Social Media on November 16, 2009 at 11:00 pmIntroducing Social Media to Corporate: Part II
In Best Practices, Social Media on November 9, 2009 at 12:05 pm
As a quick follow-up on a post I created a couple of weeks ago on Introducing Social Media to Corporate (and Elizabeth Hannan’s story on partnering with Legal when it comes to Social Media), above is a link to a video interview where I provided more in-depth and behind-the-scenes info on how we pulled it off for Isagenix…
How to introduce social media to corporate? Partner with Legal! (no, seriously.)
In Social Media, Trends on October 27, 2009 at 9:40 pm
At the beginning of the year, my Digital Marketing (now IT Web Services) department partnered with our Legal department at the outset of our social media strategy for 250,000 independent resellers worldwide.
Our goal was simple…
…give our resellers an Internet Marketing ‘Bill of Rights’ that was replicable.
Not only did we apply it to social media, but search media and independent blogs as well…
Social Media + Hospitals = REAL Health Care Reform
In Experiential Marketing, Social Media, Usability on September 5, 2009 at 5:11 amFrom what I’ve seen and read, the Medical Community is a bit of an ironic vertical because on the one hand they embrace technology as a whole much faster than any other vertical market, possibly second to financial. Yet, from a specific Web, Social and User-Experience standpoint, they are a bit behind in my opinion… Read the rest of this entry »
The Facebook app is dead. Long live the Facebook app – your site!
In Facebook, Social Media, Trends on August 23, 2009 at 12:54 amThere is some pretty compelling Facebook Connect conversion metrics out there that are exposing the benefits of letting your Web site drink from the Facebook fountain:
- Lowers the barrier of entry into your brand by using their existing Facebook account to register on your site or with your online application
- Seamlessly mirrors content on both sites (sort of like a Facebook or Twitter ‘badge’ does)
- 3 clicks per story on average back to the site – yes, 3% conversion is GOOD!
- Easy to find your Facebook friends on other sites – instant ‘club’ or ‘sub-communities’ within your Facebook ecosystem – but WITHIN the partner site
- Is less about creating an application within Facebook to extend your brand with limited functionality, and much more bout Facebook-ifying your site and it’s functionality to tap into your (and other) Facebook ecosystems.
- Let your site, not Facebook do the heavy lifting when presenting content – all while driving unique and focused traffic
Full Blog Post from Ken Burbary
Video Demo of Facebook Connect courtesy of Powered Inc.
…on David Armano leaving Critical Mass
In Experiential Marketing, Social Media, Trends, Usability on April 12, 2009 at 11:48 pmSo for those who follow the realms of marketing agencies, social networking strategy, or popular Twitters and Bloggers, you probably heard about David Armano (the guy on your Twitter account with the cowboy hat) leaving Critical Mass.
If not, you can read about it here, along with a lot of negative comments (which I felt was just weird more than anything).
I’ve been following David’s blog and Twitter feeds for many months now, and learning tons about the social space in a very short amount of time from him and others like Peter Kim,Kevin Rose, etc. as it relates to what I do online both personally and professionally. I even ran into Mr. Armano upon his arrival at SXSW on the entryway stairs with Craig Wilson from Sticky Advertising in Australia. Actually, it was funny when David said he recognized me, which originally I thought was from my Twitter avatar, but now I’m thinking it might be from our agency.com days! (I think he worked in Chicago when I was in Boston many moons ago.)
Anyway, because I believe strongly in shaking things up in your career to keep yourself honest, challenged, and always learning, (and as a bit of retort a lot of negative comments I was reading), I felt the need to comment on David’s big move to Austin. The following is what I posted on AdWeek’s site:
“There was a web-based game about 10 years ago that was a small viral hit in our Boston office at Digitas (when it was still called Strategic Interactive Group). I can’t remember the game’s name, but basically you would choose different celebrities, sports stars, etc, and have shares in them with a ‘portfolio’ of people. You would then watch their value go up and down like watching the stock markets. If Jack Nicholson came out in a new movie with a big opening weekend, you might see a 300% jump, if Tiger choked at the Masters on Sunday, his stock would go down…and so forth. I bring this up for one simple reason, David Armano’s stock is up right now, and from what I’ve seen him do, hear him speak about, and read what he’s written since I started following him many months ago – I think he’s making the right move for himself and the industry. There is something very legit about what Dachis, Kim, and Armano are doing right now, and if you have any stake in your company from a business/web/creative/tech strategy standpoint – I’d pay close attention if I were you.”
