Kevin Gawthrope

Archive for the ‘Rad Brands’ Category

What I’m watching. (w/GetGlue)

In Rad Brands, Social Media on October 25, 2011 at 10:43 am

View Kevin Gawthrope’s stickers on GetGlue
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Spin-off Blog: myipad180.com

In Rad Brands on August 31, 2010 at 9:08 pm

So with the recent death of my 7 year-old PowerMac G5 tower, and with no substantial funds to buy a new personal computer until early next year, I am going to use my iPad as the go-between for the next 180 days.

This spin-off blog is a daily chronicle of my journey over the next 6 months… www.myipad180.com

50 Brands. 50 Weeks – Week 2: Apple

In 50 Brands. 50 Weeks., Experiential Marketing, Rad Brands on April 4, 2010 at 11:00 pm

Well, I guess it’s only fitting that I write this week’s entry for “50 Brands. 50 Weeks” about Apple – my all-time favorite brand – on my iPad the day after getting it. With the exception of Easter, and the 7.2 magnitude Earthquake just southwest of us, it’s been an Apple-riffic weekend!

Where to begin…

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50 Brands. 50 Weeks.

In Best Practices, Rad Brands on January 11, 2010 at 9:50 pm

Ah, a new year, and a new decade. Sounds like a good a time as any to launch a new blog series. They say if you have a story to tell, then you should tell it. Why not 50 then?

Let me start by saying that I’ve been extremely fortunate to have touched so many cool brands in the online space over my 15-year career thus far. Truth is, I’m humbled by it. To have a company entrust their name, mark and product with my teams and I during this ongoing journey is an honor and a privilege.

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Fun with Brands: Top 5 Reasons Why Pringles® are the Ultimate Airplane Food

In Rad Brands, Usability on November 3, 2009 at 12:56 pm

pringles_smWhen I travel by air – which is becoming more frequent lately – I try to be all about efficiency. Now, I don’t consider myself a George Clooney-type pro at getting through security as fast as humanly possible, but I have used some of his tips in the past to speed things up. (BTW, he’s right about the slip-on shoes – genius!)

Also, having worked for an airline, I learned some of my own inside tips along the way. Like never throwing your business cards away. (Ever notice that there’s an ‘Employee’ Line just next to the ‘First Class’ line to get to the TSA agent podium faster? Take a look next time.)

However…

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Awesome Brands: Moo MiniCards 'unboxed' review

In Rad Brands on October 29, 2009 at 12:34 am

moo_unbox1

Sometimes you still need an analog key to unlock a digital door.

Yes, digital Business cards via SMS and other platforms are a concept slowing being adopted into the mainstream, but sometimes you need something tactile to speak to your inner graphic designer. This is why some people still like buying physical CDs for the cover art and liner notes. (Don’t kid yourself. We still burn it to iTunes.) Still, I believe that there are still some things in this world that should stay pure to their original ink and pulp, like business cards…

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