Big shout out for John S. Wolfe for putting this series together. His video blog is a great way to get to know media professionals in the PHX are. Be sure to check out his blog at: www.johnswolfe.com
Archive for 2010
Spin-off Blog: myipad180.com
In Rad Brands on August 31, 2010 at 9:08 pm
So with the recent death of my 7 year-old PowerMac G5 tower, and with no substantial funds to buy a new personal computer until early next year, I am going to use my iPad as the go-between for the next 180 days.
This spin-off blog is a daily chronicle of my journey over the next 6 months… www.myipad180.com
Is it Ever OK to Edit Comments on a Brand’s Facebook Wall?
In Best Practices, Facebook, Social Media on May 21, 2010 at 9:03 pm
PR Week asked the following question a couple of weeks ago…
Is it Ever OK to Edit Comments on a Brand’s Facebook Wall?
…and then sent out a call for responses for a future article. The following was my response in hopes for a healthy debate since I live in this world every day:
50 Brands. 50 Weeks – Week 2: Apple
In 50 Brands. 50 Weeks., Experiential Marketing, Rad Brands on April 4, 2010 at 11:00 pm
Well, I guess it’s only fitting that I write this week’s entry for “50 Brands. 50 Weeks” about Apple – my all-time favorite brand – on my iPad the day after getting it. With the exception of Easter, and the 7.2 magnitude Earthquake just southwest of us, it’s been an Apple-riffic weekend!
Where to begin…
50 Brands. 50 Weeks – Week 1: US Airways
In 50 Brands. 50 Weeks. on March 26, 2010 at 12:31 am
Fact: America West Airlines actually bought US Airways back in 2005 – yet kept the US Airways name for legacy and brand recognition reasons.
So, technically it’s more like ‘US Airways: the airline formerly known as America West Airlines’. Which also makes this first post in series a ‘2-for-1 special’, since I was officially hired by America West Airlines in Tempe, AZ back in 2004 before they merged and became US Airways in late 2005.
Now, the best part of working with these two very different and dynamic companies/brands is that each day brought on new challenges and opportunities.
SXSW Recap
In Events, Social Media on March 19, 2010 at 12:40 am
With my second year under my belt (which is a notch wider after all the amazing food we had this year) I’m already feeling like a seasoned veteran. Which only really means I just know where crap is now compared to last year.
When I attend a typical conference, I have set plan in mind, but as Jay Baer mentions as part of his ‘13 Observations From SXSW’ the only plan to is to not plan, and let the conference, friends new and old, parties, and most importantly, the awesome city that is Austin guide your way.
Imagination at Work
In Best Practices, Events, Social Media on February 15, 2010 at 9:50 pm
I never would have imagined a year ago (when I was just dabbling in the world of social media for my company, Isagenix) that I would now be tracking daily sales, traffic, and conversions from strictly social media referrals, speaking at local social media events to dozens of people, and be in the midst of an industry-leading Social Media Road Show for hundreds of our direct sellers & associates.
That was until I attended SXSW for the first time in March of 2009.
SocialMediaAZ presentation
In Events, Social Media on January 29, 2010 at 12:16 am
SocialMediaAZ or ‘SMAZ’ for short held their second event this past week at the MadCap Theater in Tempe, and I had the privilege to present a slightly updated version of my PodCampAZ presentation from November ’09 – including some real ROI stats from within the case studies I presented. We’re definitely moving the needle already in 2010 which is trending more and more towards the year of real measurable ROI in the world of social media.
Click-through on this post to see my SlideShare presentation from SocialMediaAZ.
You can also see (and hear) the original “How Social Networking Fuels Marketing of All Shapes & Sizes” presentation.
Two words: iPhone App!
In Best Practices, Experiential Marketing on January 20, 2010 at 11:08 pm
Brand Evangelist Central is now available as a native iPhone app! Check it out on iTunes HERE
50 Brands. 50 Weeks.
In Best Practices, Rad Brands on January 11, 2010 at 9:50 pm
Ah, a new year, and a new decade. Sounds like a good a time as any to launch a new blog series. They say if you have a story to tell, then you should tell it. Why not 50 then?
Let me start by saying that I’ve been extremely fortunate to have touched so many cool brands in the online space over my 15-year career thus far. Truth is, I’m humbled by it. To have a company entrust their name, mark and product with my teams and I during this ongoing journey is an honor and a privilege.
